The National Waste and Recycling Association (NWRA), Arlington, Virginia, announced it has joined the Road to Zero Coalition, an effort led by the Itasca, Illinois-based National Safety Council (NSC) in partnership with the U.S. Department of Transportation to end road fatalities by 2050.
The Road to Zero Coalition has identified three main initiatives to reduce roadway fatalities:
- Double down on what works through proven, evidence-based strategies;
- Advance life-saving technology in vehicles and infrastructure; and
- Prioritize safety by adopting a safe systems approach and creating a positive safety culture.
“We demand 100 percent safe operations in aviation, marine, pipeline, rail and transit, we should cultivate a corresponding societal demand for safe roads,” NSC President and CEO Deborah Hersman says. “With these three guidelines, everyone can do something to reduce fatalities on the roadway. Getting to zero fatalities is not impossible—it just hasn’t been done yet.”
The Road to Zero Coalition is seeking to end fatalities through advocating stronger traffic safety laws, allocating resources for traffic safety practitioners and researchers, supporting those who design roads and the next generation of vehicles, and promoting more comprehensive safety training programs.
“NWRA is committed to making our industry safer. Our member companies have been diligent in providing advanced safety training for drivers and those who hop off the trucks to make collections. We are pleased to join the Road to Zero Coalition and look forward to working with our coalition partners to make our roads safer,” NWRA President and CEO Darrell Smith says.