Palfinger announces new North American vice president of sales and service

Ismael Daneluz will join Palfinger’s North America region in the role of vice president of sales and service. Daneluz will be responsible for developing strategic sales plans that will promote sales growth and customer satisfaction for the organization, as well as target specific market segments and geographic locations.

Daneluz is currently vice president of sales and service for Palfinger in Latin America (LATAM) and will continue to be a member of the Latin American leadership team in a dual role.

He has a degree in business administration, with specializations in marketing and strategy, and holds an executive master’s in corporate finance and law from ESADE Business & Law School. Daneluz brings more than 17 years of management experience through several roles at Palfinger locations in Brazil, Austria and Spain. These roles include sales and business development, corporate strategy, project management, finance and purchasing.

In 2018, Daneluz became the managing director of Tim Hortons Iberia, and rejoined the Austria-based Palfinger Group a few years later, where together with the LATAM regional team he drove significant growth in the region with record sales and EBIT performance.

“In addition to his broad management experience, Ismael has an excellent understanding of our industry and the strong network within Palfinger. He is very well equipped to lead all commercial activities, drive brand positioning and sales growth in the North American region, together with the regional management team and strongly supported by our global Palfinger organization structure,” says Gerhard Sturm, senior vice president of global sales and service for Palfinger.