St. Louis-based Anheuser-Busch says it has joined the How2Recycle labeling program, implementing what it calls “the program’s consumer-friendly recyclability labeling system to help educate and encourage consumers to recycle their beer bottles, cans and packaging.”
The -based Sustainable Packaging Coalition describes How2Recycle as a standardized labeling system adopted by more than 375 brands and retailers designed to clearly communicate recycling instructions to consumers. “By adding the How2Recycle label to its packaging, Anheuser-Busch is proud to join other leading companies in bringing increased awareness to the program which helps to empower consumers to recycle more and recycle better,” states the company.
Comments Angie Slaughter, vice president of sustainability procurement at Anheuser-Busch, “To achieve a truly sustainable supply chain, we need to ensure that our packaging is not only produced sustainably but that our consumers are educated and inspired to join us in this commitment and help to create a more circular future for us all.”
Anheuser-Busch says it aims to have 100 percent of its packaging made from majority recycled content or returnable by the year 2025.
The How2Recycle logo will be rolled out across Anheuser-Busch’s portfolio of brands starting this summer with the Bud Light brand, including on its National Football League (NFL) packaging
“Consumers are increasingly passionate about supporting our planet, but in many cases they may not have the information and resources readily available to properly recycle,” says Colleen Lucas, vice president of corporate social responsibility at Anheuser-Busch. “By partnering with our retailers and leveraging the reach of our brands to highlight the How2Recycle program, we hope that our consumers will not only recycle our packaging but will also be empowered to keep an eye out for this label across all of their favorite products.”
Among potential allies is Walmart. That retailer’s senior vice president of sustainability, Jane Ewing, comments, “As part of our commitment to becoming a regenerative company, we encourage suppliers to include more consumer-friendly recycling information on packaging. We’re excited to see Anheuser-Busch adopting the How2Recycle label to better inform customers on how to recycle their packaging.”