Hino announces partnership with Los Angeles Rams

Hino announces partnership with Los Angeles Rams

As the official commercial truck of the Rams, Hino says it will work with the team to carry out their mutual goals for their fan bases.


Hino Trucks of Novi, Michigan, has announced a partnership with the Los Angeles Rams, an NFL team.

As the official commercial truck of the Los Angeles Rams, Hino says it will work with the Rams to carry out their mutual goal of creating an authentic experience for their fan bases in Southern California. Hino will have an in-stadium presence during games as well as across Rams media platforms throughout the year.

“We are thrilled to team with Hino Trucks and their dealers across Southern California to bring their customers closer to Rams football,” says Jason Griffiths, Rams vice president of partnership sales. “Hino Trucks is an industry leader and their focus on delivering an unparalleled customer experience aligns with how we approach game days and beyond. We look forward to working with them this season.”

Local Hino Trucks dealers representing the Southern California Dealer Association are participating in and supporting the partnership. The dealer locations included are:

  • Donahue Trucks– Bakersfield Rush Truck Center - Fontana

  • Donahue Trucks – Santa Maria Rush Truck Center – San Diego

  • Donahue Trucks – Ventura Tom’s Truck Center – Santa Fe Springs

  • RWC Group - Huntington Park Tom’s Truck Center – Santa Ana

  • RWC Group – Pacoima Velocity Truck Center - Carson

  • C&M Motors – National City

“Hino Trucks and our Southern California Hino Dealerships are proud to partner with the Rams during their last season at the historic Coliseum,” says Glenn Ellis, Hino’s senior vice president of customer experience. “It’s a tremendous honor to partner with an organization like the Rams, who are as committed to winning and providing their customers with an ultimate experience, as we are at Hino Trucks. We share the same convictions that the Rams have for their diverse community and fan base. This partnership reaches off the field and brings together two brands dedicated to climb to new heights.”

Hino Trucks, a Toyota Group Company, manufactures, sells, and services a lineup of Class 4-8 commercial trucks in the United States.