The dealer network effect: How New Way Trucks has become the fastest-growing company in the $80 billion solid waste industry

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February 7, 2020

New Way Trucks is well on its way to proving that the so-called death of the equipment dealer is greatly exaggerated. While other equipment manufacturers are ditching their dealer networks in favor of direct-to-consumer and online sales channels, Scranton, Iowa-based New Way Trucks is bucking the trend—and it’s paying off. New Way proudly boasts the industry’s most robust and well-respected dealer network, which serves North America from 94 dealer locations coast to coast.

New Way Trucks is not shy about sharing that its dealer network is an important key to its success. “Our growth over the past decade would not have been possible without the continued support and efforts of all our New Way dealers,” said Don Ross, vice president of sales and marketing for New Way. “We share a common goal with our dealer-partners: to build, distribute and support the highest quality, most reliable equipment in the solid waste industry.”

New Way equipment dealers wear many hats:

  • New Way dealers are product experts: They understand the equipment, are fully trained on how to optimize it, and work hand in hand with New Way engineers to develop the latest product innovations.
  • New Way dealers serve as a local resource: They are not only New Way product specialists, but they are industry experts in your market capable of customizing a New Way truck to meet the demand of your local solid waste program requirements.
  • New Way dealers are your go-to authority for service and parts: New Way dealers have the factory-trained staff and technical resources to support New Way products, and every dealer stocks the parts needed to keep a New Way truck running at its best.

New Way could not have become the largest privately held manufacturer of refuse equipment in North America without their dealer-partners, and New Way’s growth continues as a result of its dealer network’s hard work. The company’s recent unveiling of Project Wolverine—a 152,000-square-foot manufacturing facility located at 1 Wolverine Drive in Booneville, Mississippi—will significantly increase production capacity to better serve New Way’s authorized dealers.

Contact your local New Way dealer to better understand why a New Way partnership can be so valuable to your refuse collection operation. New Way makes a terrific product, but it’s the local dealer that completes the package with pre-delivery inspections, training, reliable parts, service and after-sales support that helps differentiate New Way Trucks from its competition.

To learn more about the New Way Trucks dealer network or to contact your New Way authorized dealer, please visit