Transforming fleet management with data-driven technology

As demand for remote fleet monitoring and management increases, Tampa, Florida-based BTR continues to lead as a technology-first fleet partner, providing capital, growth and operational fleet solutions across the U.S. and Canada.

Every truck in BTR’s fleet is equipped with the latest in telematics technology that collects a wide range of data, from historical data on compliance, mileage and engine hours to potentially urgent data such as maintenance alerts. This real-time monitoring combined with predictive maintenance tools helps minimize downtime, optimize cost management, maintain fleet efficiency and keep drivers safe.

Using Data to Drive Smarter Decisions

“Our robust Virtual Dealer Network, which expands across the U.S. and Canada, allows us to quickly address issues, whether through remote updates, on-site repairs, replacement vehicles or extended service offerings provided by our dealer partners,” says Mike Zukusky, chief operating officer at BTR.

This unique service model helps BTR deliver exceptional customer service while consistently delivering uptime rates of more than 98 percent. BTR has also developed an internal cost-analysis calculator powered by an algorithm that allows customers to evaluate real-life scenarios.

“We created an unbiased algorithm that analyzes BTR’s proprietary data and industry data to recommend the most cost-effective option to the customer, such as if it’s a better decision to repair or replace a truck,” explains John King, vice president of enterprise systems at BTR.

These flexible and customizable analytics not only allow customers to make smarter data-driven decisions but also provide more visibility into their rental assets, helping prevent rental bloat and allowing better use of existing fleet inventory. For example, when deciding whether to invest in repairing or replacing older vehicles, customers can use the calculator to gain insights into short- and long-term costs and trade-offs to determine the best outcome.

Increasing Fleet Management Transparency

To provide customers with even more visibility, BTR is focused on improving its customer service experience by enhancing the data and reporting it provides to its customers.

“Haulers should be focused on day-to-day operations instead of trying to figure out how to secure a rental truck, how to pay for a rental truck or how to maximize utilization of their rental truck,” Zukusky explains. “We want to make the process as easy as possible, and that’s really our focus from a technology standpoint right now.”

BTR also is piloting new monitoring capabilities to expand its offerings. One of its current pilots includes an advanced oil monitoring system that could potentially provide BTR with more real-time data on the health of its trucks.

“Ultimately, our mission is to simplify fleet management,” King says. “We’re trying to make our business about the customers’ business, and we’ll continue to use advanced technology and user-friendly tools to accomplish that goal.”

To learn more about BTR’s capital, growth and operational fleet solutions, please visit bigtruckrental.com or call 813-291-3275.