Advetec announces plans for US expansion, senior hire

Advetec, based in the United Kingdom, has further developed its U.S. branch with a new office and senior key hire, crediting the expansion to continued demand for the its innovative waste reduction technology overseas.

Specializing in the reduction of unrecyclable waste and its environmental impact, Advetec says it provides sustainable solutions that transform solid waste into a coal replacement product—solid recovered fuel (SRF)—helping waste handlers and producers from a wide range of industries significantly reduce quantities of waste and their impact on the environment. 

Previously largely supported by the firm’s United Kingdom office, the organization’s U.S. client base continues to climb, which the company says made it clear that a dedicated headquarters and spearhead in North America was needed.  

Scott Owen has stepped into the role of director of business development for the U.S., where he has been overseeing Advetec’s brand-new office, located in Davie, Florida. With a background in construction and project management, Owen brings needed experience to the team and is playing a leading role in cementing Advetec’s strong presence in the industry, while growing its diverse portfolio of clients.

Both investments are in line with Advetec’s recent expansion into a new vertical market as the business targets leading universities aiming to reduce their carbon footprint. Because of their substantial populations, campuses generate large amounts of waste, resulting in growing demands on these institutions to showcase their efforts in reducing carbon emissions. Advetec says its technology offers a valuable solution to elevate sustainability credentials, achieve notable environmental ratings and spearhead societal change towards achieving net zero targets in the U.S. 

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“I’m delighted to be joining the Advetec North America team to bolster the next stage of its evolution," Owen says of his appointment. "In my new position—supported by the longstanding technical team—I look forward to taking advantage of the numerous opportunities for us in the United States while helping organizations realize their waste management potential. 

“It's interesting to see that my fascination with waste and its lifecycle has come full circle. In college, I worked as a garbage man, picking up residential waste to be dropped into the incinerator. Witnessing this harmful process firsthand has always stuck with me, so now it’s incredibly rewarding to reenter the industry, but in a capacity that helps businesses implement prosperous waste strategies that are better for users and our planet.”

“Scott’s appointment and the creation of a US office represent significant milestones in the business,” says Lee Knott, chief commercial officer at Advetec Holdings. “As we continue to secure more clients in North America, we wanted to ensure we could deliver optimal levels of care and support to all our customers, whatever stage they may be at in the journey to sustainability.”

From large-scale infrastructure and leisure facilities around the world to the vital waste services depended on by communities, Advetec has worked with leading businesses across the globe, including Six Flags, Royal Caribbean Cruises and Simon Group.

Through Advetec’s biotechnology solutions, tens of thousands of tons of waste have been diverted from landfills, and millions of dollars of revenue have been saved for clients via improved efficiencies. With each 10-ton treatment of nonrecyclable waste using the XO technology, roughly six tons of CO2e (carbon dioxide equivalent) are spared.