Big Truck Rental rebrands as BTR

Big Truck Rental, an essential services rental vehicle provider, will now be known as BTR. As a leading source for rental trucks in the waste industry for over 20 years, BTR says it is now more than just renting garbage trucks, citing the name change as a reflection of the “growth BTR has experienced and [its] plans for strategic expansion.”

“BTR marks a new era for our operating brands, Big Truck Rental and Route Ready. Today’s ever-changing environment requires a partner who understands the business needs of our customers,” BTR President Zach Martin says. “Whether renting with Big Truck Rental, buying from Route Ready or supplying a comprehensive rental fleet strategy with Complete Fleet, BTR is the reliable partner with specialized solutions for unique needs.”

As the parent brand, customers will continue to select from BTR’s different brands and services, such as renting from Big Truck Rental’s comprehensive list of rental programs, including Complete Fleet. BTR also is now offering terminal tractors to support the movement of semitrailers within the confines of privately-owned facilities. In addition, customers can purchase off-rent from Route Ready, a leading reseller of used trucks in the environmental services industry.

“For over 20 years, Big Truck Rental has been providing the support for our customers to flex their fleet and grow their business,” CEO Scott Dols says. “With the introduction of BTR as the parent brand, I am very proud to be showcasing how we’re strategically evolving and scaling up to meet the needs of tomorrow.”