Call2Recycle rebrands as The Battery Network

National battery collection and stewardship program Call2Recycle has changed its name to The Battery Network.

The Atlanta-based organization, which began in 1994, says the rebrand signals its evolution from a collection program into a nationwide system powering the circular energy economy, adding that the new name reflects its expanded mission to connect every part of the battery life cycle—enabling safe recycling, efficient logistics and recovery of critical materials.

“For decades, we’ve made safe, responsible battery recycling simple for everyone,” says Leo Raudys, CEO of The Battery Network. “Today, our role goes far beyond collection. We’re helping build the infrastructure for a circular energy future. By keeping critical materials in circulation, we’re reducing fire risks, strengthening America’s energy independence and protecting people and the planet. That’s the power of a connected network and it’s what drives everything we do.”

The Battery Network says that as technologies like electric vehicles, e-bikes and smart devices have driven record demand for batteries and critical minerals, the organization’s work has taken on new urgency. The organization says that each year, it collects and recycles millions of pounds of batteries through more than 20,000 collection sites across the United States, including at major retailers such as Best Buy, Home Depot and Lowe’s. Today, The Battery Network notes that 80 percent of Americans live within 15 miles of a drop-off location, making responsible recycling easier and more accessible than ever.

The Battery Network also serves as a compliance and logistics partner for manufacturers and retailers navigating increasingly complex regulatory landscapes, with battery recycling legislation accelerating across states. The organization says its proven infrastructure and expertise help partners meet extended producer responsibility (EPR) requirements while ensuring safe handling, transport and recovery of valuable materials like lithium, cobalt and nickel.

“Every battery recycled represents one less fire risk in our waste systems—and one more step toward a circular energy future,” Raudys says. “We’re proud to stand at the intersection of safety, sustainability and innovation, turning yesterday’s batteries into tomorrow’s power.”

The rebrand, developed in partnership over the past year-and-a-half with New York-based firm Pentagram, includes a new name, logo and visual identity the organization says captures its role as a “connector” across the battery ecosystem. The new branding will roll out across all digital and physical touchpoints in the coming months.

“Pentagram is really good at this, and they’re really interested in our mission,” Raudys tells Recycling Today. “That’s why they took this project on.”

Raudys adds that the organization’s focus has continued to expand for the last five years, in particular, driven by growing demand for battery materials.

Raudys says that in 2025, for example, The Battery Network recovered more than 9 million pounds of batteries.

“I would say the more profound change has been around how we’ve reengineered ourselves and built out a network to meet the current and growing demand,” he says. “About 15 years ago, we had one outlet for the material, and five years ago we had about eight storers or processors. Today, it’s 25. A lot of that has been encouraged by us. We actively seek out partners who we think are going to be good players in the market, are going to do things responsibly and make sure they recycle batteries properly. It’s a pretty expansive network.”

Another factor that led to the decision to rebrand was the organization’s work in the business-to-business space, where it provides many of the same services as with consumer batteries. Raudys says that five years ago, The Battery Network serviced about 1,000 businesses, and that number has grown to more than 3,000.

Additionally, The Battery Network has gotten involved in an increasing number of cleanup efforts.

“There are big batteries out there, whether it’s EV batteries or storage batteries, where the rate of incidents goes up,” he says. “So, we’re seeing more demand for our assistance in helping out at cleanups at places like energy storage facilities or EV facilities [for example].”

Raudys says The Battery Network has partnered with the Ostrander, Ohio-based Energy Security Agency for the past few years to help safely transport more than 400,000 pounds of batteries from cleanup sites, with most of that material reaching recyclers.

“Moving damaged, defective batteries is a very complicated, highly regulated activity,” he says. “It requires specialized expertise. We’ve been doing this for 30 years and have plenty of in-house expertise to grow everything that we do.”

“The new name itself very accurately conveys what we do,” Raudys continues. “We don’t own processing facilities. What we do is make sure we can get the material out of the market, and we leverage a pretty expansive network to do what’s needed once batteries are collected. … Most of what we do is focused on logistics and all of the backend management, and recycling is just a piece of it.”