Casella appoints senior vice president and chief revenue officer

Casella Waste Systems Inc., a solid waste, recycling and resource management services company based in Rutland, Vermont, has announced Christopher A. Rains as its senior vice president and chief revenue officer (CRO). 

Rains brings more than two decades of senior commercial, operational and customer-focused leadership experience across Fortune 300, private equity-backed and founder-led organizations. Casella says he has a track record of driving profitable revenue growth, building high-performing teams and leading complex organizational transformations.

“I am excited to have Chris join the Casella team and take on this critical role overseeing and integrating all revenue-generating functions across sales, marketing and customer care,” says Edmond Coletta, Casella president and CEO. “His experience, leadership and customer-centric approach will be invaluable as we continue advancing our strategic priorities and delivering greater value for our customers, shareholders and the communities we serve.” 

Prior to joining Casella, Rains served as chief commercial officer and head of sales excellence at Hidden Harbor Capital Partners where he led revenue growth initiatives across more than 20 portfolio companies and implemented scalable sales processes to enhance commercial performance. 

Rains previously served as chief operating officer at Keter Environmental Services, where he oversaw a $650 million operating platform and more than 450 employees, leading initiatives to scale operations and improve profitability. 

Earlier in his career, Rains served as vice president of sales at United States Steel Corporation, where he was responsible for commercial strategy, business development and sales operations. He also spent more than 20 years at Republic Services Inc., holding several senior leadership roles and leading large operating regions and enterprise customer experience initiatives across the company’s national platform. 

Rains holds a Bachelor of Science degree in marketing from Delta State University and is a Lean Six Sigma Black Belt certified through Villanova University.