East Manufacturing names vice president of sales and marketing

East Manufacturing, a Randolph, Ohio-based manufacturer of aluminum flatbed, drop deck, dump and refuse trailers, announced the company has promoted Chris Cooler to vice president of sales and marketing.

In his new position, Cooler will oversee trailer sales, with the company’s regional sales managers responsible for East’s nationwide dealerships reporting to him. Cooler also will continue in his previous role as East’s product manager of dump trailers.

After joining East in 1992, Cooler was promoted to engineering manager in 1994. Cooler transitioned to Davey Drilling Equipment in 1996, where he worked as vice president of sales until 2016. In 2016, he returned to East as product manager of dump trailers while simultaneously holding the position of regional sales manager for the Mid-South states.

“Cooler will help lead and guide the company as we move forward into a very competitive landscape in the aluminum trailer segment of our industry,” Howard Booher, CEO and COO of East, says. “We’re happy to have him heading up our sales and marketing.”