How2Recycle Label program adds Disney to membership roster

The How2Recycle Label program has announced that Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Co. that brings stories and characters to life through physical products and digital experiences, is the newest member of its growing program.

Disney Consumer Products and Interactive Media will join more than 50 other member companies in using the How2Recycle Label to educate consumers how to recycle product packaging. How2Recycle is an on-package recycling label program that gives clear, concise instructions to consumers about how to recycle a package, according to the Sustainable Packaging Coalition, a project of Green Blue, Charlottesville, Virginia.

"Kids are amazing, open-minded learners; by putting How2Recycle's accurate and easy-to-understand recycling labels on their toy packaging, Disney is demonstrating a commitment to empowering the next generation of recyclers," says Kelly Cramer, senior manager at Sustainable Packaging Coalition.

Companies interested in joining the How2Recycle Label program can visit www.how2recycle.info/join or contact how2recycle@greenblue.org.