GBB announces personnel changes for marketing team

Gershman, Brickner & Bratton Inc. (GBB), a solid waste management consulting firm headquartered in Vienna, Virginia, has announced several changes to its marketing team. GBB has hired Lizbeth Melendez as marketing and proposal manager and Ashlea Smith Sabeti has transitioned to serve full-time as a senior consultant.

According to GBB, Melendez has more than seven years of experience in the architecture, engineering and construction industry, delivering branding and marketing strategies for companies seeking to strengthen their corporate image initiatives. GBB says she has demonstrated skills in project management, proposal and presentation development as well as multichannel marketing campaigns, written communication and creative branding.

“Lizbeth has relevant experience and expertise in professional services marketing and a wide range of skills that are a great match for both GBB and her professional development,” GBB President Steve Simmons says. “We’re excited to integrate her as part of our entrepreneurial team and to work closely with her as she manages marketing initiatives and our proposal development process.”

Melendez earned a bachelor’s degree in management from George Mason University and is an active member of the Society for Marketing Professional Services. Based in northern Virginia, she can be reached at lmelendez@gbbinc.com and 703-663-2421.

Melendez succeeds Smith Sabeti, who will now serve full-time as a senior consultant at GBB. Smith Sabeti has been with GBB since 2018 and has more than a decade of related experience in the public and private sectors. In her new role, she plans to support GBB’s daily efforts to help its clients solve solid waste management issues.

GBB says the move expands work Smith Sabeti has already been doing to support GBB’s clients presently and in the past, such as navigating and responding to complex municipal procurements, crafting solid waste communications and public opinion surveys, researching technologies and drafting solid waste management plans. She can be reached at asmith@gbbinc.com and 703-663-2433.