Genesis partners with new Canadian equipment dealer

Genesis Attachments

Genesis Attachments, Superior, Wisconsin, has announced that it is partnering with SMS Equipment to sell and support Genesis products throughout Canada. SMS Equipment, a provider of construction, forestry and mining equipment, will provide access to Genesis mobile shears, concrete crushers and grapples, as well as parts, across its 38 locations.

According to a news release from Genesis Attachments, the new dealership agreement expands SMS Equipment’s construction product offerings to the Canadian demolition, scrap recycling and aggregate industries.

“SMS Equipment focuses on providing solutions and ensuring our customers have access to the best products,” says Robin Heard, SMS Equipment president and chief operating officer. “Genesis is a world-class leader in attachments and shares our commitment to deliver customer value and product innovation.”

Genesis North American Sales Director Justin Palvere adds, “Partnering with SMS Equipment brings industry-leading product experience, expertise, availability and support to our customers across Canada. Their market knowledge and cross-country locations will greatly expand our ability to serve the demolition and scrap industries.”