Gerber joins How2Recycle Label program

Gerber Products Co., headquartered in Florham Park, New Jersey, is the latest company to join the How2Recycle Label, a program of GreenBlue’s Sustainable Packaging Coalition. Companies use the How2Recycle Label to communicate clear packaging recycling instructions to consumers. Consumers can expect to see the How2Recycle label on Gerber products such as its cereal line, formula and infant meals in the coming months.

How2Recycle labels are divided into four categories: Widely Recycled, Check Locally, Not Yet Recycled, and Store Drop-Off. Packaging type is identified at the bottom of the label, and additional recycling instructions are added as a tab on top of the label as needed.

Participation in the How2Recycle Label program is voluntary, with more than 50 member companies currently participating.

“What great news it is that we can now count this definitive brand as a member of How2Recycle,” says Kelly Cramer, senior manager at Sustainable Packaging Coalition, Charlottesville, Virginia. “Gerber's commitment to clear, concise and accurate recycling claims on packaging demonstrates that it cares about the planet and recycling.”

Bill Partyka, president and CEO of Gerber, says, “As a leading nutrition company, we have a responsibility to be stewards for the environment. Our adoption of this program signals our commitment to provide parents and caregivers the information they need to make sound choices for their family. Through this initiative, we are looking beyond our leadership in infant nutrition to ensure future generations of Gerber babies have a healthy environment where they can thrive.”