Gillette Stadium partners with WIN Waste Innovations

When the New England Patriots take the field in Foxborough this month, they’ll have a new ally working behind the scenes to make the home game experience great. WIN Waste Innovations is bringing its curb-to-grid waste-handling model to professional sports in New England.   

In partnership with Gillette Stadium, the New England Patriots and the New England Revolution, the local soccer club, the company will collect, handle and process the trash and recyclables generated at the stadium and convert waste to renewable energy.  

The partnership with Gillette Stadium, the Patriots, and the Revolution is projected to divert 642 tons of stadium waste from landfills, offsetting the equivalent need for nearly 769 barrels of oil, 224 tons of coal or 53,715 cubic feet of natural gas.   

“We are excited to help Gillette Stadium advance its sustainability strategy while delivering industry-leading waste and recycling services to the stadium,” WIN Waste Innovations CEO Bob Boucher says. “By diverting waste from landfills and creating renewable power, we are preserving natural resources, helping to protect the planet and providing an essential service to a sustainability-minded organization.”  

WIN Waste says it recycles 234,000 tons of plastics, metals, and paper each year and converts more than 6.7 million tons of waste into renewable energy that powers communities and businesses throughout the region.  

“Being thoughtful about how we handle waste generated at Gillette Stadium is key to our goal of continuously reducing our environmental impact,” says Jim Nolan, chief operating officer of Kraft Sports and Entertainment. “We have an ongoing commitment to sustainability, and this partnership with WIN Waste Innovations is another big step toward that end. We are excited to team up with WIN Waste to put Gillette Stadium’s waste to work for the planet.”