Hyundai announces chief operating officer

Norcross, Georgia-based HD Construction Equipment Hyundai North America has promoted Michael Ross to the role of chief operating officer (COO) where he will oversee daily operations and support Hyundai North America’s president and CEO, Stan Park, in overseeing the organization's operational strategy.  

Prior to this role, Ross worked for other construction equipment manufacturers for 24 years, where he went from territory sales manager to director of product and operations. Before this, he served six years in the U.S. Army after graduating from West Point with a degree in economics. Ross joined Hyundai in February 2020 as VP of CE sales. 

Hyundai says Ross worked with Park to help the company navigate through the COVID-19 pandemic, grow its dealer network and expand its product and parts support operations. Most recently, Ross served as senior vice president over sales, service, product and marketing. 

“At a time when almost every organization is experiencing rapid change due to the application of AI to existing and new technologies and processes, I am excited to be working with Hyundai, a company that embraces what’s next,” Ross says. “I am looking forward to working closely with Stan Park, our entire North American team and our dealers to help ensure that Hyundai North America runs efficiently and effectively to drive growth, productivity and continued success for our business ... dealers and the customers who use Hyundai equipment.”