Liebherr appoints managing director of Liebherr USA Co.

The Liebherr Group, a Switzerland-based heavy equipment manufacturer with a regional corporate headquarters in Newport News, Virginia, has named Hirohito Imakoji as managing director of Liebherr USA Co., a mixed sales organization supporting 10 product segments throughout the United States.

Imakoji joins the Liebherr USA executive management team, where he will work with Kai Friedrich, managing director and divisional director of earthmoving and material handling technology.

In his role, Imakoji will oversee the strategic planning and execution of growth strategies for all corporate, finance and administrative functions integrated in the shared services at Liebherr USA Co.

“The United States is one of Liebherr’s most important markets, and we are committed to strengthening our operations nationwide to better support our partners and provide the best solutions to our customers,” Imakoji says.

Imakoji brings more than 17 years of experience working within the Liebherr Group. He began his career as an intern with Liebherr-Werk Nenzing GmbH in 2004 and transitioned to a full-time employee in 2007. He later moved to Liebherr-Hong Kong in 2010 and Liebherr-Sunderland Works in 2011. He most recently supported Liebherr-Electronics and Drives GmbH as managing director of finance and administration.

Born in Osaka, Japan, Imakoji was raised in Salzburg, Austria, where he attended high school and university, earning a degree in business and economics.