Reconomy's strategic acquisitions propel Lincoln Waste's growth

Lincoln Waste Solutions by Reconomy, a Hartford, Connecticut-based provider of outsourced managed waste services, says it is establishing New England as a hub for circular economy innovation and growth.

The company, which was acquired by U.K.-based Reconomy last summer, was founded in 2005 and provides a "comprehensive, full-service management approach" to handle all types of waste and recycling via services that include consulting, hauler management and back-office support.

Lincoln Waste Solutions' base in New England serves as the foundation of Reconomy's North American growth strategy. Since entering the U.S. market just over a year ago, Reconomy has supported Lincoln in completing seven strategic acquisitions across New England, including National Waste Associates (NWA) and Integrated Waste Analysts (IWA). With the backing of Reconomy's global scale, Lincoln will service clients across the U.S. and Canada while adding an estimated 100 new jobs to the New England area over the next 78 months.

“The expansion and growth of Lincoln Waste Solutions is just beginning,” Lincoln Waste Solutions by Reconomy CEO John Ayvas says. “Bringing seven companies together under one regional hub this year has strengthened our operational teams, enhanced support for our North American clients, and consolidated our expertise in enhancing a circular economy.

“With the support of Reconomy, we plan to keep growing in 2026 through targeted acquisitions that add meaningful capabilities to our business, including deeper industry specialization and stronger program delivery. With our headquarters in Connecticut and a growing network of satellite offices, we’re building a regional hub that drives impact and scales capabilities across our North American footprint, serving clients throughout the U.S. and Canada.”

New England is a leader in extended producer responsibility (EPR) legislation, according to the company, offering a supportive policy environment for Lincoln Waste Solutions to advance circularity initiatives. In 2021, Maine was the first U.S. state to adopt a packaging-specific EPR law, which goes into effect in 2027, and Massachusetts and Rhode Island introduced comprehensive EPR packaging bills this year.

“This area has a strong track record in responsible product stewardship and forward-thinking waste policies,” Ayvas says of New England. “Expanding our operations allows us to create meaningful local jobs while supporting businesses across our national footprint with the expertise they need to operate sustainably and remain compliant."

He says the 100 new roles to be added over the next 18 months will be in customer support, account management, sustainability analytics, compliance support and vendor relations.

“Many roles will focus on improving service coordination and strengthening data and reporting capabilities to better support our growing North American client base," he continues. "As demand for sustainable solutions continues to grow, we also plan to hire specialists in EPR readiness, circularity programs, and material recovery, helping us tackle more hard-to-recycle waste streams and deliver specialized services across all the industries we serve.”

Lincoln Waste Solutions plans to leverage Reconomy’s decades of experience helping businesses across Europe comply with packaging, textiles, electronics and other producer-responsibility regulations.

“This expertise will enable the Lincoln Waste Solutions team to strategically support North American companies as new EPR rules take effect," Ayvas says. "It also provides an opportunity for Reconomy to bring its proven best practices to this newly regulated market, including preparing for reporting obligations, optimizing packaging recovery and designing circular solutions aligned with state and national legislation.”

He adds that Lincoln Waste Solutions also can leverage its sister company, Germany-based Reverse Logistics Group (RLG), which specializes in local EPR compliance consulting, data management and reporting and take-back solutions for global businesses.

According to Ayvas, Lincoln Waste Solutions doesn’t have plans to add physical processing facilities currently.

“As a managed waste partner, we work with a broad network of haulers, recyclers and material recovery facilities to provide optimized waste services for our clients," he says. "We also actively pursue partnerships to bring specialized recycling programs to life, helping us deliver innovative solutions across more industries. As part of Lincoln Waste Solutions’ ongoing acquisitions strategy, we’ll continue exploring companies that can broaden our portfolio of circularity-focused services.”

"Lincoln Waste Solutions is central to our strategy to bring circular economy expertise to the U.S.," Reconomy CEO Guy Wakeley adds. "By combining Lincoln's strong regional network with Reconomy's global experience, we're creating lasting environmental and economic impact across New England and the rest of the country."