Martex offers recycled-content denim jeans

The Jimtex Yarns division of Charlotte, North Carolina-based Martex Fiber Southern Corp. says it has developed a line of what it calls a sustainable denim known as R3 Denim. The product line was developed in cooperation with Columbus, Georgia-based Denim North America (DNA).

The launch of the R3 Denim line ties in to Martex’s “No Fiber Left Behind – Zero Landfill” campaign, says the company. “We are very proud of the new denim line jointly developed with DNA, which demonstrates our commitment to U.S. manufacturing, and how innovation and partnership can develop sustainable performing products for the marketplace,” says Steve Lister, CEO of Martex Fiber.

Comments Lisa Harris, DNA’s creative and marketing director, “We are taking recycled a step further with the added benefit of performance to offer a sustainable yet functional modern denim.”

The R3 Denim line uses Martex ECO2cotton, which is manufactured through a process using preconsumer cut cotton knit waste that is “refiberized” and spun into yarn at the Jimtex Yarns facility in Lincolnton, Georgia.

Martex says ECO2cotton “competes at the highest levels of sustainability, using no chemicals or additives to alter the fiber structure.” The company says it has been recycling textiles for more than 40 years and the product line developed with DNA points to its continuing leadership in textile recycling and product development.