Safety Today introduces app to facilitate collaboration between its sales force and customers

Safety Today Inc., a Cleveland-based provider of comprehensive safety solutions, says it is “embracing new technology to increase customer value.”

Safety Today has outfitted its sales force with iPads that it says are loaded with tools, including a special version of an e-commerce app, to help streamline buying processes. Safety Today says it worked with the app’s developers to customize software precisely for its business model and array of products. The company’s salespeople now can use the new app on client visits to create immediate product quotes, speeding up the ordering process.

Quotes for new orders can be created and emailed to the customer on the spot. No more waiting for a return call or for the salesperson to return to the office to crunch the numbers. Sample requests for new products also are placed in real time, the company says.

The app mirrors Safety Today’s website in functionality, including detailed item descriptions and product information sheets on everything Safety Today sells, from gloves to hard hats to safety glasses. The fully loaded e-commerce app also requires no Internet connection for operation. A content library contains customer reports, safety audit and survey results, marketing materials, training tools and more.

“This iPad app is a tool that gives the customer and our salesperson the opportunity to work together in real time, without waiting for an email or a return phone call from customer service,” says Tony Spearing, vice president of Safety Today. “This isn’t just e-commerce; it’s a distinct advantage for both our salespeople and our customers, saving time and increasing efficiencies.”