Santa Cruz Warriors create recycling PSA

KSBW, Salinas, California, reports that Santa Cruz, California, has partnered with the Santa Cruz Warriors to launch a recycling public service announcement (PSA).

The ad campaign, called “Think Before You Throw,” is aimed at informing residents on sorting and identifying recyclables. According to the article, the Santa Cruz Resource Recovery Facility and Recycling Center processes roughly 200 tons of recyclables per week. Although most of these items are easily processed, certain items, such as plastic bags, damage the sorting process.

“This causes a lot of hours of handpicking these plastic bags, and we’re talking thousands and thousands and thousands of bags running through here, single-use bags, and it’s overwhelming,” Craig Pearson, resource recovery superintendent, says in the KSBW report.