Sierra announces additions to sales staff

Jessica Driggers

Sonia Sancho

Sierra International Machinery, Bakersfield, California, has announced that industry veterans Jessica Driggers and Sonia Sancho have joined the company as a regional sales manager for the southeastern U.S. and as international sales and dealer manager, respectively.

“Jessica and Sonia’s experience in the dealer world and with two-ram balers is a great resource for Sierra. We’re excited that they have joined our team,” comments Jose Pereyra, general sales manager for Sierra. “Their understanding of the waste and recycling industry is a great starting point to build knowledge of the scrap industry and the wide customer base Sierra serves.” 

Based in North Carolina, Driggers will serve scrap, recycling and waste industry operators throughout Virginia, North Carolina, South Carolina and Florida.

Sancho’s territory is southern Central America and northern South America.

They both add to the Sierra team by bringing application knowledge and operating experience, with a focus on understanding the importance of service, the company says. 

“I’m excited to join a company as committed to the customer as Sierra," Driggers says. "Being able to offer best-in-class equipment options for processors is important. Knowing that you represent a company that stands behind the equipment with a multi-million dollar parts inventory is great. My experience working for an equipment dealer taught me how important service is." 

“I’m very happy to be part of the Sierra family," Sancho says. "The company’s commitment to its customers is refreshing and admirable. Providing excellent customer service is not an easy job and Sierra knows how to do it."

“We’re thrilled to add Jessica and Sonia to our team,” says John Sacco, president. “They bring great energy, professionalism and drive to their roles." He adds that they are "real professionals."