Steinert modifies its name

Cologne, Germany-based Steinert has announced it has changed its name from Steinert Elektromagnetbau GmbH to Steinert GmbH to better reflect its product offerings.

With “magnet” historically part of its name, the company says its growing presence in sensor-sorting machines shows that its name should not focus on one technology.

“Changing the name is a logical step,” say Uwe Habich, technical managing director at Steinert GmbH. “Sensor-sorting machines account for an increasing share of our business year by year. Moreover, they offer valuable solutions for the waste and metal recycling markets as well as for the mining industry. We are especially delighted about one project, in which we placed 20 sensor-sorting systems into a single facility for sorting lightweight packaging. This clearly shows that our name should no longer focus exclusively on magnet technology.”

At the same time as it is changing its name, the company has launched a redesigned logo and mentions both technologies in its tagline: “magnetic and sensor sorting solutions.”

Steinert says its turnover and earnings have increased substantially in 2017, with order books full for the first two quarters of 2018.

Established in 1889, Steinert is a family-owned company in the field of magnetic separation and sensor-based sorting. The company has 300 employees and generates an annual turnover of about €100 million. In addition to 50 sales partnerships and joint ventures around the globe, the company has subsidiaries in Germany, Australia, the U.S., Brazil and South Africa.