Tomra adds key accounts manager in North America

Tomra Recycling Sorting, the Germany-based sensor-based sorting equipment business unit of Tomra Systems ASA, has added Sebastian Ward as its key accounts manager for North America.

In his new role, Ward will work with larger recycling operations in the United States and Canada to “provide sorting solutions unique to the needs of customers with multiple systems working at different locations,” according to Tomra. Ward also will lead initiatives involving allied vendors to expand the applications for Tomra’s advanced sorting machinery.

Ward has more than 25 years of experience in sales and marketing, with part of that tenure in the recycling industry. Most recently, he was vice president at eFactor3, a North Carolina-based provider of recycling plant machinery and systems.

“Sebastian’s unique combination of building brands with both business-to-business and business-to-consumer companies will serve Tomra Recycling Sorting well as we continue to build the Tomra brand in North America,” says Ty Rhoad, regional director, Americas, for Tomra Recycling Sorting.

According to Tomra, Ward sees opportunity in the sensor-sorting sector. “Tomra’s leading sorting technology is poised to help recyclers build toward the future and address the pressing need for both quality and quantity of recycled materials," he says.

“I look forward to building relationships with our customers and contributing to Tomra’s success with national recyclers. We will also work to forge new relationships with companies that serve smaller recyclers so they, too, can take advantage of plant automation efficiency gains offered by Tomra technology.”

Ward will be based in Knoxville, Tennessee, for Tomra Recycling Sorting, whose equipment is part of more than 9,000 recycling systems installed in 100 countries.