Wall Recycling rebrands to Liberty Waste Solutions

Wall Recycling, a provider of integrated waste and recycling solutions in North Carolina, announced that it has rebranded as Liberty Waste Solutions. According to the company, the new name reflects its strategic transformation, which includes the continued expansion and commitment to delivering “dependable, cost-effective and environmentally responsible waste solutions.”

Liberty provides comprehensive waste management solutions to residential, commercial, industrial and municipal customers. Services include roll-off dumpster rentals, front-load commercial pickup, transfer station operations, recycling services, resource reclamation and sustainable landfill management.

The company currently operates across key markets in the greater Raleigh area, Greensboro, Fayetteville, Harnett County, Franklinton, Rockingham County and Wilmington, with plans to expand into adjacent regions over the next 18 months.

“Our new identity as Liberty Waste Solutions is evidence of how far we’ve come and where we’re going,” says Liberty CEO Rick Prather. “We’ve made significant investments in our infrastructure, technology, and team to deliver faster, more reliable and more sustainable waste solutions. This rebrand brings clarity to who we are: a performance-driven, customer-first operator focused on scale and service excellence.”

Since receiving financial backing from Allied Industrial Partners in 2022, Liberty has undertaken significant operational enhancements, including modernizing its fleet, implementing advanced routing and dispatch technologies and expanding its suite of waste management services. In April 2024, the company divested its scrap metal division, becoming a pure-play, vertically integrated provider of waste solutions.  Liberty also has completed several strategic acquisitions to broaden its regional footprint and diversify its service capabilities.

“This exciting milestone reflects Liberty’s operational transformation and new strategic focus,” says Bradford Rossi and Philip Wright, managing partners of Allied Industrial Partners. “The rebrand aligns with the company’s accelerated growth and its vision to become the undisputed leader in the waste and environmental services sector.”