Vision systems rebranded

August 1, 2022

Rosco Vision is a leading global supplier of vision safety solutions to the bus and truck marketplace with more than 110 years of engineering and manufacturing experience. Since 1907, Rosco has been headquartered in New York City, keeping its products engineered, manufactured and supported in the U.S.   

Today, Rosco remains the largest manufacturer of bus mirrors in North America and continues to develop technological innovations for safer roads. Rosco’s intelligent solutions include AI-powered cameras and recording, collision avoidance systems and a cloud-based software as a solution platform. Combined, it improves safety, fleet efficiency and driver productivity. Rosco’s staff has grown to more than 275 employees in facilities totaling 175,000 square feet. Distinguished bus and truck manufacturers installing Rosco products on vehicles include Freightliner/Thomas Built Buses, Blue Bird, Navistar/IC Bus, REV Group Companies, Forest River Companies and more.  

Mobileye Shield+ collision avoidance technology offers the latest in advanced driver assistance systems for large vehicles, including refuse trucks. In addition to all the benefits of the single camera Mobileye, Shield+ uses three cameras to provide drivers with alerts when vulnerable road users (VRUs) like pedestrians and cyclists are on a collision course with the vehicle. VRUs are often not seen by the operator due to large blind zones around the vehicle, especially when making left and right turns.  

Whether a straightaway or turn, the smart vision multicamera system is tuned with sophisticated algorithms and years of Mobileye® experience to filter out VRU proximity that is not at risk. All while locking in and following VRU proximity and course if deemed to likely be a collision. The system uses intelligent vision cameras to identify a diverse variety of potential dangers on the road, like vehicles, cyclists, pedestrians and more. The distance and relative speeds are continuously measured to calculate the risk of the driver colliding with them. Even lane markings and traffic signs are detected. Truck operating conditions on congested, urban streets demand the highest level of awareness by the vehicle operator. Mobileye Shield+ increases awareness and safety for the driver and VRUs to help prevent or mitigate potential collisions.   


Rosco continues to develop technological innovations for safer roads.